by Matt Alderton | March 25, 2019
For years, employers have been buzzing about how to attract Millennial talent. If you want to stay ahead of your competitors, however, it's time to start thinking about how to attract workers from Generation Z -- those who were born between the mid-1990s and the early 2000s.
"It's never too early to start planning for the future of work," commercial real estate company Cushman & Wakefield declares in a post on its blog.
Why is Gen Z so important? Well, for starters, it's big: Gen Zers constitute 25 percent of the U.S. population, representing a larger group of potential employees than today's baby boomers and Millennials combined, according to Also, it's an attractive cohort: Marketing agency Sparks & Honey says Gen Zers have lots of qualities that make them good employees, including maturity, independence, diversity and a strong social conscience.
If you want to make your company a destination for these future leaders, start by appealing to their entrepreneurial nature.
"A full 72 percent of Gen Z high school students say they want to start a business," Cushman & Wakefield reports. "This can be tied back to their independence and desire for financial success."
Likewise, think about training and development. "Gen Z is ambitious and eager to advance in their careers," Cushman & Wakefield continues. "Higher education and training courses are more important to them than flexible schedules and open work environments."
Finally, consider communication. "Your Millennial employees may prefer to communicate over email, but Generation Z likes to talk face-to-face," Cushman & Wakefield concludes. "In fact, 53 percent of Generation Z said they prefer in-person discussion over instant messaging or email."
Generation Z may be young, but research suggests they want to work someplace where they can put down roots. Now is the time to show them that your company can be that place.

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