by Matt Alderton | November 26, 2017
If you're like most meeting professionals, you have unlimited needs but a very limited budget with which to meet them. To be successful, you must therefore be perpetually on the lookout for opportunities to either save or stretch a dollar.

An obvious place to do so is with marketing, according to a recent piece in Successful Meetings, which says meeting professionals can maximize their marketing impact -- but not their marketing spend -- by leveraging destination marketing organizations (DMOs).

"If you've had the opportunity to work with a destination marketing organization (a.k.a. convention and visitors bureau), you already know such agencies can be an indispensable -- and free -- source of information about hotels, facilities, attractions, restaurants, and activities," the organization explains. "Their goal not only is to create awareness of their destination, but ultimately to book the meetings and events business that feeds the economic engine of the region in a very competitive marketplace. To that end, many DMOs today are going above and beyond typical services in their efforts to secure group business."

For example, many DMOs offer social and digital media services. "For groups that don't have the resources or budget for media services, DMOs like the Long Beach Convention & Visitors Bureau can fill the gap," the article says. "The LBCVB can organize a whole campaign from start to finish, promoting the event across multiple social media channels and creating customized welcome videos, as well as free customized microsites filled with information -- e.g., registration, meeting agenda, tips for entertainment and dining -- a planner wants to share with attendees."

And, of course, they can help you promote the destination. "Want to steer your group to -- or away from -- certain aspects of a destination? A DMO can help," the piece continues. "For example, the marketing team at Visit Orlando recently provided social content and video blogs that focused on the destination's new non-theme-park experiences for an American Society of Hematology conference."

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Questions, Comments, Suggestions?
Contact Successful Meetings Editor in Chief Vincent Alonzo with your "How To" ideas.