Convention and visitor bureaus -- aka destination marketing organizations -- have traditionally been viewed by meeting professionals as a handy resource, agencies with useful information about a destination's latest developments and available attractions. But for those who truly know what to ask of them, bureaus can offer far more, helping planners elevate their events and better meet their goals in myriad ways.
On this episode of Eventful: The Podcast for Meeting Professionals, we speak with Melissa Cherry, chief operating officer of Destinations International, as well as Gregg Talley, president and CEO of Talley Management Group, about how the role of CVBs has changed and how meeting planners can get more from them.
Sponsored by Visit Seattle, this episode looks at what questions you should ask of CVBs and why it's valuable to get bureaus involved from the earliest stages of the planning process.
Listen now and subscribe on iTunes, Spotify, Stitcher, Google Podcasts, Anchor and anywhere else you listen to podcasts.