Social media's global domination puts meeting planners in a unique position to use popular platforms -- Facebook, Twitter, Instagram, Pinterest, Reddit -- to source suppliers, stay informed, solicit advice and glean fresh ideas from their peers.
Event professionals already have embraced these platforms to promote their events in real time. A 2018 Successful Meetings survey
found that 42 percent of meeting planners had informal social media strategies for their events, while 23 percent had written policies. More than one-third -- 35 percent -- had no strategy at all.
But there's also value in trolling social media behind the scenes. Planners can use these platforms to expand their networks, crowdsource ideas and solutions, and ultimately do their jobs more efficiently and effectively.
Read the full story on how to use social media for planning purposes at NorthstarMeetingsGroup.com