The meetings industry has faced its fair share of challenges over the past few decades. Each one, from the financial crisis of 2008 to the 9/11 attacks, has forced us to redefine industry standards and expectations.
But time and time again, meeting planners have managed to readjust and remain resilient, proving that the events industry will survive COVID-19. We will look different when we come of this on the other side, but we will survive.
In the past, it has taken months and years before the industry rights itself. We don't have that sort of time now, with both business and lives at stake. We must move quickly and ask ourselves: What have we learned from past challenges? How can we do now? And how can we avoid such chaos and devastation in the future?
Responsible partnering will be key to helping the meeting and incentive industries recover. When I am approached by my colleagues in the industry, I tell them we must hire responsible partners and we must be a responsible partner ourselves. For more on how to evaluate responsible partners and use them to restart live events, read the full story on NorthstarMeetingsGroup.com.