Pity the planner with a specialty in med/pharma. Never an easy job, the task became even more complicated half a dozen years ago, when the reporting provisions of the Affordable Care Act went into effect. "Basically, somebody said, 'No more fun for doctors!'" quips medical-meetings compliance expert Pat Schaumann, CMP, HMCC, a strategic consultant with Maritz Global Events.
With more stringent rules in place, no longer could the promise of luxury resorts and outlandish meetings destinations be counted on to woo health-care practitioners (aka HCPs) away from their practices. The upshot: Planners have had to obsess over countless new compliance requirements, and delivering memorable meetings experiences to doctors has become a much greater challenge.
Destination officials have become an increasingly key part of the equation, however, helping to connect these specialty planners with local medical expertise and cutting-edge facilities to ease the process and keep medical professionals engaged and learning. Following are some tips for capitalizing on this evolving partnership.
Read the full story at NorthstarMeetingsGroup.com.