Companies in nearly every industry today ask their employees to wear many hats. Increasingly, one of those hats is that of "meeting planner." An estimated four out of every five corporate meetings are organized by a project manager rather than a dedicated meeting professional, according to Kristi Casey Sanders, director of thought leadership for Meeting Professionals International. Research from Lucy Brazier, CEO of London-based Marcham Publishing, which publishes Executive Secretary
magazine, indicates that more than 70 percent of administrative assistants now have the responsibility for planning corporate meetings and events, "everything from small meetings to conferences, from family fun days to trade shows," Brazier says.
On top of that, there are countless professionals who are running part-time planning businesses on their own. For all of these professionals -- many of whom don't have formal training -- it can be tough to know where to turn for answers. Luckily, there are many supports and services designed to help them through every stage of the planning process.
To read about resources and best practices suggested by the experts, head to our new site, NorthstarMeetingsGroup.com.