Key to a meeting's impact is selecting the right destination.
"A city sets the stage for the meeting's message," says Dan Berger, founder and CEO of group management technology firm Social Tables. "All memories start with a place, and the city serves as the perfect backdrop for the content."
But the "right destination" does not have to mean "the most expensive destination." When price is an issue, cities that don't qualify as first-tier as far as meeting capacity and offerings provide plenty of other appeal. Smaller markets often represent the authentic and the unexpected, and increasingly, they have the sleeping room inventory that larger meetings demand, thanks to new builds and alternatives to traditional hotels.
Find full coverage at our new website, NorthstarMeetingsGroup.com.