"Technology is coming like a freight train."
That is how Lawrence Coburn, cofounder and CEO of event app creator DoubleDutch, introduced his presentation on "The Rise of Live Engagement Marketing" at Northstar Meetings Group's Destination Caribbean event in Aruba this week. Coburn's talk covered how the most effective events -- from the perspective of hosts, sponsors, suppliers, and attendees -- are those that combine both live elements and digital ones.
Successful Meetings sat down with Coburn ahead of his talk to discuss this concept and how meeting planners can leverage it to create better events and learn more about their attendees. In the video below, Coburn chats about bringing together technology and in-person events to create the best of both worlds.