July 01, 2014

67% OF ASSOCIATION PLANNERS participate in the final decision to hire speakers


Percentage of planners who have average speaker budgets of more than $20,000 per event:

16% Corporate

21% Association

41% OF PLANNERS
 source presenters for webcasts

7% do so on a regular basis


75% OF ALL PLANNERS play a role in the selection process for keynote speakers

66% OF PLANNERS do not pay webcast presenters

12% OF ALL PLANNERS
 pay webcast presenters more than $1,000


87% OF PLANNERS favor content relevant to the group over content that is motivational (55%) or entertaining (53%)

48% OF PLANNERS find meeting attendee expectations to be a very challenging aspect of hiring speakers