by Matt Alderton | April 24, 2013
Video: Experts discuss benefits of virtual meeting components 
More than two-thirds (67 percent) of event professionals say their online attendance is trending upward. So finds a new survey of more than 200 event producers by the Virtual Edge Institute (VEI), an organization dedicated to advancing the development and adoption of virtual meeting technology.

“Engaging people using online meeting and event technology has never been more important,” VEI Executive Director Michael Doyle said in a statement. “Armed with the information from this study, we can help the industry gain insight into best practices for digital events and hybrid extensions in order to improve event marketing ROI and deliver real results.”

Released yesterday, the inaugural “Digital Event Benchmark Report” found that 40 percent of event producers hope to leverage online events to generate attendance at face-to-face events. It also proved that online events have a high level of engagement, with 35 percent reporting that the average attendee spends more than three hours in an online event.

Another key finding: Half (50 percent) of event producers want to make money with their online event activities, although less than 25 percent currently charge money for live access to virtual meetings and one-third (33 percent) lack an ongoing marketing strategy for promoting on-demand educational content.

“Marketing is always an area our consulting clients want to know more about, with good reason,” Doyle continued. “You can have the greatest content and experience built out for your online attendees, but if you don’t get the marketing right, it’s all for naught. The report has a section devoted to just this topic.”

To download the “Digital Event Benchmarking Report” in its entirety, visit www.virtualedgeinstitute.com.


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