by Matt Alderton | January 14, 2016
Face-to-face meetings are important to companies and careers alike, according to a new survey of business leaders by the Meetings Mean Business (MMB) coalition.

"The survey looks at how face-to-face meetings help drive top-line growth and bottom-line results for the business community," said MMB Co-Chair Richard Harper, executive vice president at HelmsBriscoe. "The results show that face-to-face continues to be a platform that provides value to the business community."

Specifically, businesspeople told MMB that in-person meetings are beneficial to several aspects of business operations, including the ability to close deals, engage a team, and develop professionally. Likewise, executives said that meetings improve their ability to network, grow professional, and grow their company's bottom line.

Specific findings include:

• Four in five executives believe they have attended an in-person meeting, conference, or event that would not have yielded the same success as one conducted remotely.

• Most executives agree that team engagement, collaboration, professional development, and productivity are improved by participation in in-person meetings, conferences, and events.

• Nine in 10 executives say meetings improve their ability to close deals (93 percent), network (90 percent), and grow professionally (88 percent).

• Eighty-nine percent of executives say new business opportunities (86 percent), workforce engagement (80 percent), training (73 percent), and staying up-to-date on industry trends (62 percent) are best accomplished face-to-face.

• Ninety-seven percent of executives have found that meetings deliver a return on investment.

• Eighty-six percent of executives believe face-to-face meetings help improve the bottom line.

"In-person meetings are a priority investment for executive leaders, with 92 percent planning to invest as much if not more in 2016 as they did last year," said MMB Co-Chair Michael Dominguez, senior vice president and chief sales officer for MGM Resorts International. "Business executives clearly understand the value of bringing people together in-person to achieve positive outcomes whether it's for adding value to the bottom line, engaging their employees, or growing their own careers."


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