by Matt Alderton | August 05, 2014
Six out of 10 meeting planners (63 percent) already are using mobile apps for their events, finds new research conducted by event app provider DoubleDutch in partnership with Meeting Professionals International (MPI). Among those who aren't, another six in 10 (60 percent) plan to in the near future.

The findings, according to DoubleDutch, are proof that event apps have reached "critical mass" in terms of use and popularity.

"This research has validated that the mobile app moment is here to stay," Lawrence Coburn, CEO of DoubleDutch, said in a statement. "Software is far more powerful than paper, and I expect to continue to see rapid innovation in all forms of event tech as the meeting and event space evolves towards providing attendees and sponsors with a clearer picture of ROI."

The DoubleDutch/MPI findings are from a new survey of meeting professionals covering all aspects of event app usage, from adoption to preferred features to reasons for purchasing. The full report is still forthcoming.


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