SM Research and White Papers: Successful Meetings

Research and White Papers

Pacific World Names Most Popular Meeting Destinations of 2017, 2018

by Matt Alderton | November 30, 2017

Spain and China were the most popular destinations for its clients in 2017, according to destination and event management company Pacific World.

CEIR Updates Report on Exhibitor Spending

by Matt Alderton | November 29, 2017

The Center for Exhibition Industry Research has released an updated version of its popular publication, "How the Exhibit Dollar is Spent."

Study: Exhibitors Seek Continuous Improvement in Attendee Engagement

by Matt Alderton | November 09, 2017

The newest study from the Center for Exhibition Industry Research highlights how trade show organizers are evaluating and improving attendee engagement efforts.

Study: Event Professionals Value Data but Don't Know How to Use It

by Matt Alderton | October 31, 2017

A new survey by Cvent shows that meeting professionals realize the importance of gathering attendee data, but don't know how to use it.

30 Seconds to Smart: Common Social Media Strategies Used by Planners (Video)

October 31, 2017

Some planners have a strategy and others don’t.

Group Travel Sees Fourth-Quarter Boost, TravelClick Reports

by Matt Alderton | October 27, 2017

North American hoteliers are closing 2017 with "healthy gains" across all travel segments, but especially group travel, according to TravelClick.

30 Seconds to Smart: How Is Social Media Used at Events? (Video)

October 24, 2017

Social media platforms are used at events, but it’s not how you might think.

Study: Business Travelers Going 'Rogue' With Hotel Bookings

by Matt Alderton | October 20, 2017

Many business travelers book hotels outside their company's travel program; a new Egencia study examines why.

Study: Tourism Generates More Than a Third of Jobs, Half of GDP in North American Destinations

by Matt Alderton | October 17, 2017

In major North American destinations like Cancún, Las Vegas, and Orlando, tourism is a major driver of employment and GDP, confirms a new WTTC study.

30 Seconds to Smart: What Are the Biggest Social Media Challenges? (Video)

October 17, 2017

Planners have four major concerns when it comes to social media integration at events.

Pacific World Predicts Top MICE Trends of 2018, Says Engagement Trumps Technology

by Matt Alderton | October 13, 2017

In 2018, meeting and incentive planners will be focused more on developing engaging experiences than incorporating new technologies, predicts Pacific World.