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Research and White Papers

Pacific World Names Most Popular Meeting Destinations of 2017, 2018

by Matt Alderton | November 30, 2017
Spain and China were the most popular destinations for its clients in 2017, according to destination and event management company Pacific World.

CEIR Updates Report on Exhibitor Spending

by Matt Alderton | November 29, 2017
The Center for Exhibition Industry Research has released an updated version of its popular publication, "How the Exhibit Dollar is Spent."

Study: Exhibitors Seek Continuous Improvement in Attendee Engagement

by Matt Alderton | November 09, 2017
The newest study from the Center for Exhibition Industry Research highlights how trade show organizers are evaluating and improving attendee engagement efforts.

Study: Event Professionals Value Data but Don't Know How to Use It

by Matt Alderton | October 31, 2017
A new survey by Cvent shows that meeting professionals realize the importance of gathering attendee data, but don't know how to use it.

30 Seconds to Smart: Common Social Media Strategies Used by Planners (Video)

October 31, 2017
Some planners have a strategy and others don’t.

Group Travel Sees Fourth-Quarter Boost, TravelClick Reports

by Matt Alderton | October 27, 2017
North American hoteliers are closing 2017 with "healthy gains" across all travel segments, but especially group travel, according to TravelClick.

30 Seconds to Smart: How Is Social Media Used at Events? (Video)

October 24, 2017
Social media platforms are used at events, but it’s not how you might think.

Study: Business Travelers Going 'Rogue' With Hotel Bookings

by Matt Alderton | October 20, 2017
Many business travelers book hotels outside their company's travel program; a new Egencia study examines why.

Study: Tourism Generates More Than a Third of Jobs, Half of GDP in North American Destinations

by Matt Alderton | October 17, 2017
In major North American destinations like Cancún, Las Vegas, and Orlando, tourism is a major driver of employment and GDP, confirms a new WTTC study.

30 Seconds to Smart: What Are the Biggest Social Media Challenges? (Video)

October 17, 2017
Planners have four major concerns when it comes to social media integration at events.

Pacific World Predicts Top MICE Trends of 2018, Says Engagement Trumps Technology

by Matt Alderton | October 13, 2017
In 2018, meeting and incentive planners will be focused more on developing engaging experiences than incorporating new technologies, predicts Pacific World.

30 Seconds to Smart: What Social Media Platforms are Most Popular at Events? (Video)

October 10, 2017

We asked planners which social media platforms they use the most.

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