by Michaela Christensen | April 04, 2017
On Thursday, April 6, the meetings and events industry will celebrate the second annual Global Meetings Industry Day (GMID) led by the advocacy coalition Meetings Mean Business. GMID is an initiative to elevate awareness of the industry and showcase the impact that business meetings, conferences, conventions, incentive travel, trade shows, and exhibitions have on businesses and communities.

"GMID 2017 will once again harness the industry's passion and excitement around the globe," Michael Dominguez, senior vice president of corporate sales at MGM Resorts International and former MMB co-chair, said in a statement. "Meetings industry professionals know that advocating for our industry on the global stage helps people all over the world understand the necessity of face-to-face."

GMID 2017 follows the inaugural international day of advocacy, held in April last year. The governors of Maryland and Kentucky, along with the mayors of Ottawa, Edmonton, Phoenix, Baltimore, Buffalo, and Mobile, Ala., all signed proclamations declaring Global Meetings Industry Day in their respective locations. The Empire State Building and Niagara Falls both were lit in blue for GMID. Organizations across North America, South America, Europe, Africa, and Australia held educational events, panels with industry professionals, rallies, and strategic sessions.

A GMID anthem, written in 2016, was created specifically for this day, with the help of SongDivision, to celebrate the work of meetings professionals. To watch the music video for the anthem, click here.

This year, more than 90 GMID events are planned worldwide, including 70 in North America, 16 in Europe, two in Africa, one in Asia, and one in Australia. Click here to see the full list of GMID events.

Participants can follow GMID conversations virtually by following MMB on Twitter @MeetingsMeanBiz and by using the hashtags #GMID17 and #MMBusiness. A GMID app is also available for download on iPhones and Android devices to access resources and to stay updated during the day.

GMID 2017 partners include the Convention Industry Council, the International Association of Exhibitions and Events, Meeting Professionals International, the Professional Convention Management Association, the Society for Incentive Travel Excellence, COCAL, the Society of Independent Show Organizers, the American Society of Association Executives, Association Forum, and Destination Marketing Association International.