Northstar Travel Group
, parent company of Meetings & Conventions
, has hired Matt Yorke
as chief digital officer. Yorke is charged with advancing Northstar's portfolio of digital marketing capabilities and products, and enabling profitable revenue growth across all aspects of the business. He will oversee Northstar's strategic digital transformation, marketing services, digital product development, custom content solutions, audience development, customer data management and digital media sales.
"I have known Matt for several years as one of the most innovative and strategic leaders in the digital transformation of media and information companies," said Thomas Kemp
, chairman and CEO of Northstar Travel Group. "We are very pleased that Matt is joining us to continue the market leading growth and digital transformation of Northstar."
Immediately prior to joining Northstar, Yorke was SourceMedia
's chief marketing officer, responsible for marketing, marketing services, product innovation, ad operations and technology, and all media sales. Earlier in his career, he spent 15 years at tech media giant IDG
, where he held numerous senior positions, including CEO of IDG Global Solutions and CEO of IDG Enterprise, tasked with transforming IDG into a modern, digital-first media company.
With more than 20 years' experience in media, marketing and technology, Yorke is recognized for his leadership; customer-focused approach; and keen sense of how technology trends impact customer habits, and in turn, marketers. He has received numerous awards and honors, including Folio Industry Pioneer 2017, the Folio: 40 as a C-level visionary in 2011, BtoB's Media Business 2010 Business Publishing Executive Innovator and Min's Social Media Superstar Award in 2009. Yorke also received the IDG Chairman's Award for Entrepreneur of the Year in 2011. "I look forward to joining the Northstar team and accelerating Northstar's already successful digital transformation," said Yorke.
Northstar also announced that Tom Cintorino
, executive vice president of Digital Media, is leaving the company after nine years of exemplary service to launch an independent digital media consultancy. "We wish Tom all the best and will be one of his biggest supporters as he builds his own business," said Kemp.
Northstar is the owner of well-known brands including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, Travel Weekly Asia, M&C Asia, M&C China,
and Web in Travel.
The company produces more than 75 face-to-face events in 13 countries in the retail travel, hospitality, corporate travel, travel technology, sports travel and the meetings industries. Northstar also owns Burba Hotel Network
, the producer of the ten largest hotel investment conferences in the world.