August 07, 2018
Northstar Meetings Group today launched its new website -- NorthstarMeetingsGroup.com -- providing the most comprehensive meetings industry venue database, innovative planning and RFP tools, curated Destination Guides, interactive maps, personalized content filing and sharing services, and many other resources designed exclusively for meeting, event and incentive travel planners and the suppliers who support them.
"Meeting planning is a highly fragmented business. Everybody's needs are different, every meeting is custom," said David Blansfield, executive vice president and group publisher of Northstar Meetings Group. "Our new website and services are designed to be easily discoverable, easy to use, and provide utility to meeting planners of all types - full-time, part-time, independent, corporate or association."
 
Lori Cioffi, senior vice president and chief content director for Northstar Meetings Group, said, "Planners and suppliers have depended on the Northstar Meetings Group brands to keep them informed and inspired for decades. We not only put the collective power of our content to use to improve its accessibility, but we also introduce and integrate tools that help meeting planners plan their meetings with our new website, all presented dynamically and responsively. The site is designed to meet the unique needs of the diverse planner and supplier communities we serve, while its content and services are comprehensive."
 
Noteworthy features of the site include its Event Venue finder tool, tapping into the largest, most up-to date global meetings industry hotel and venue database; an RFP platform powered by Zentila, an Aventri product; and Northstar's Destination Guides, providing curated, current and comprehensive resources, to help planners find the best destinations for their meetings and events.
 
The site includes useful content and data filing and sharing tools, facilitating planner research and decision-making. Services that will be launched soon include a comprehensive meetings industry job board and an interactive event technology buyers' guide and RFP service.
 
NorthstarMeetingsGroup.com also offers news, trends and best-practices from Northstar's leading brands, Meetings & Conventions, Successful Meetings, Incentive, Meeting News and SportsTravel. According to STR's 2017 DestinationMAP, an independent study of meeting planners and the meetings market in North America, Northstar's Meetings & Conventions and Successful Meetings digital and print brands are preferred overall and in every category - corporate, association and third-party.
 
To access all of Northstar's new online resources, visit NorthstarMeetingsGroup.com and register for a complimentary account. Users will have the option to save their online content to a personal collection, manage subscriptions and utilize a venue comparison tool for meetings and event planning.
 
Northstar Meetings Group supports the global meetings, events and incentive industry. In the United States alone, the meetings industry generated $325 billion of direct spending and $845 billion in business sales in 2016, according to a 2018 report from Oxford Economics, commissioned by the Events Industry Council and supported by the Meetings Mean Business Coalition.