by Matt Alderton | January 08, 2018
Sponsors are the lifeblood of many meetings and events. Without their financial support, venues, speakers, and food and beverage would undoubtedly fall short of attendees' expectations. With that in mind, event marketing and production company Freeman is expanding its sponsorship practice, it announced today.
Freeman's newly expanded sponsorship practice will specialize in creating tailored sponsorship communities in which meeting organizers can successfully unite event sponsors and attendees. It will help planners align their goals and objectives with those of sponsors in order to create a brand experience that's fruitful for all stakeholders.

"Show organizers need sponsors, partners, and activations that align with what their audiences want and what their business objectives dictate," said Hellena O'Dell, senior vice president of corporate sponsorships at Freeman. "By building a strategic sponsor community, we can help our clients deliver a better audience experience, which results in more success attracting attendees and offsetting costs."
 
O'Dell, who was recently appointed to lead Freeman's sponsorship team, joins the company from Hartmann Studios, where she spent three years as vice president of event strategy, partner, and customer engagement. Prior to that, she led global partner engagement at Oracle for 19 years.
 
"Adding Hellena's experience and talent to our team further strengthens our presence in this key focus area," said David Gauthreaux, Freeman's executive vice president of global sales. "Recent success working with brands like Atlassian, Cisco, and SEMI Americas demonstrates that demand for sponsorships integrated with strategy and digital capabilities is going to continue to increase. With Hellena's leadership, we will be even better positioned to deliver effective and profitable sponsorship designs for customers in the years to come."