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by Matt Alderton | November 14, 2012

For the first time, this year's European Incentive, Business Travel and Meetings (EIBTM) exhibition will be a hybrid event, according to organizer Reed Travel Exhibitions (RTE), which yesterday announced the launch of a virtual component to accompany the bricks-and-mortar trade show.

Scheduled for Nov. 28 — the second day of EIBTM, which is taking place Nov. 27-29 in Barcelona — the virtual event will include five education sessions streaming live from EIBTM, allowing remote delegates to join more than 150 physical attendees for a "dedicated interactive experience."

In addition to the education sessions, on topics such as leadership, digital event production and meetings-industry research, the event will include a virtual exhibition hall, resource center and networking lounge. Furthermore, the virtual event center will be available for 12 months following the exhibition so participants can access education content on demand.

Visit the virtual event's website to view the full program, or to register.


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