by Andrea Doyle | October 12, 2018
There's a lot in store for those attending the 57th International Congress and Convention Association (ICCA) in Dubai November 11-14, including a city tour; activities at the Dubai Opera, Dubai Future Foundation and the Expo 2020 site; and a visit to the Emirates Airlines Crew Training Academy, which not only highlights Dubai as a business events destination but as a knowledge hub and center of innovation as well. 

The activities will complement the core educational program and networking events at the congress. 

"The 2018 ICCA Congress is a key event for the global business events community and provides Dubai with a platform to showcase itself as a business and knowledge hub," said Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing. "We hope these experiences, which involve some of our key stakeholders and partners across the city, will inspire delegates and allow them to consider future opportunities in Dubai."

Delegates will get a first-hand look at the scale of Expo 2020 when they visit the site and will learn about the opportunities it provides meeting professionals. The "Outside The Box Sessions" will also include a tour of the Emirates Airline Crew Training Academy , where delegates will have a first-hand look at the Emirates Airline's Safety and Emergency Evacuation Simulators, Service Training Simulators, as well as the A380 Cabin Service simulator. 

A briefing and tour of the Dubai Future Foundation will include the opportunity to see AREA2071, an experimentation cluster for governments, multinationals and startups to design the future. Delegates will also learn about Dubai Future Accelerators, a nine-week program that brings together international and local companies and startups with the Dubai government to deploy futuristic prototypes across Dubai, as well as a tour of the world's first and most advanced 3D printed office. 

"The ICCA global community is very much looking forward to going to Dubai, our first ICCA Congress in the Middle East region in our 55-year history. With already over 963 delegates from 75 countries registered, this could become the biggest ICCA Congress outside of Europe ever," said Dennis Speet, ICCA's Interim CEO. "We have set up a completely new education program from scratch and one of my personal highlights are the 'Outside the Box' sessions. The Local Host Committee has done a tremendous job in creating these sessions, which give a unique perspective on Dubai's cultural offerings, ground-breaking innovation and talent development."

Other highlights include a welcome reception at the Armani Pavilion, with al fresco dining and entertainment right next to Burj Khalifa, the world's tallest building, as well as an Arabian desert camp night. A corporate social responsibility (CSR) element of the conference includes working with Noor Dubai Foundation, which focuses on the prevention of blindness and visual impairment globally.