Destination websites, destination-sponsored events, and trade shows are instrumental when it comes to deciding where meetings and events will be held, according to DestinationMAP2017
, an independent survey published biennially by data benchmarking firm STR
Trade magazines also have far-reaching influence, according to DestinationMAP2017. Northstar Travel Group's Meetings & Conventions
and Successful Meetings
ranked as number one and number two, respectively, for most-read across all planner categories -- association, corporate and third-party.
The most popular trade shows, according to the survey are IMEX
, which 19 percent cited, local and national Meeting Professionals International
(MPI) events (17 percent), the American Society of Association Executives
' (ASAE) Annual Meeting & Expo (16 percent), and local and national Professional Convention Management Association
(PCMA) events (15 percent).