Acrobats and blue drummers have now united. Cirque du Soleil has acquired New York City-based Blue Man Productions and the global live entertainment company best known for the long-running Blue Man Group show, will join the Montreal-based circus-arts organization.
A pop culture phenomenon, Blue Man's eclectic, nonverbal, immersive, percussive performances of bald actors covered in blue body paint has performed in over 20 countries and been seen by more than 35 million people, including at many corporate events and meetings, worldwide since 1991.
Blue Man's six resident productions across the United States and Germany, as well as a North American and a World Tour, were described by Daniel Lamarre, president and CEO of Cirque du Soleil, as a complement to his organization's offerings as it looks to expand globally and diversify its entertainment offering beyond circus arts.
"We want to broaden our horizons, develop new forms of entertainment, reach out to new audiences and expand our own creative capabilities. Today, we are taking a decisive step towards materializing these ambitions," said Lamarre. "We are extremely excited to welcome the iconic Blue Man Group to our portfolio of shows. Their unbridled creativity makes them a perfect cultural fit for Cirque du Soleil."
He added that this decision has been supported by Cirque du Soleil's extensive marketing research also confirms that Blue Man Group is a strong "love brand" with a solid fan base -- something the brands have in common.
This represents a big step for the entertainment organization, which was founded by a trio of friends a quarter-century ago. The goal of both organizations is to expand Blue Man Productions.
"Now, we find ourselves on the brink of our next chapter, and we have big ideas for the future," said Blue Man Group cofounder Chris Wink. "Only a global creative powerhouse like Cirque du Soleil could help us achieve our vision. Their commitment to artistic quality and originality is unparalleled and their creative resources are vast. It is an honor to join forces with their organization."
Both Blue Man Group and Cirque du Soleil offer group packages that can include private meet-and-greets, photo sessions, and backstage tours. "Behind the Blue" offers groups the opportunity to enter the theater prior to a Blue Man show to watch the actors warm up. Groups will even get the chance to play all of the instruments. Cirque du Soleil also offers programs in its creators' workshop. Groups can experience a day in the life of a Cirque du Soleil performer by observing their training regimen and show preparation.