by Leo Jakobson | October 12, 2018

Event management software provider Bizzabo has announced a new white label app solution that can be fully customized from the app store on while interfacing seamlessly with its event management tools.

Calling it an "ultra-branded event app," the company said, "brands can fully customize their event app appearance from the first touch in the app stores, to the app icon and label presented on the mobile home screen, and finally, the actual app interface colors, content and look and feel. The Bizzabo platform offers an end-to-end branded experience for attendees to fully immerse in their events, and for marketers to measure performance and ROI."

The goal is to help event producers to create a more personalized experience in order to engage attendees with their brand and build a stronger event community with more meaningful connections, the company said. 

A press release cited Trey Smith, vice president of events for publishing firm Human Capital Media, saying, "Bizzabo's platform and new white label app make it easy for us to create an on-brand experience and keep our attendees engaged before, during and after our events."