by Matt Alderton | July 25, 2012
Utherverse Digital Inc. — creator of the Virtual World Web (VWW), which currently consists of more than 70,000 independently operated virtual business-worlds and "millions" of personal virtual worlds — will host UtherConvention2012, its second annual 3D virtual convention for the virtual events industry, starting tomorrow, it announced this week.

According to Utherverse (pronounced "other" verse), the inaugural UtherConvention in July 2011 was the first completely virtual convention to be held in a virtual world.

"As last year's event demonstrated, attendees can participate in a global event with all the features they'd expect to find in a real-world convention, including a trade show floor packed with major exhibitors, incredibly informative seminars and panel discussions, and the entire gamut of networking opportunities," said Utherverse Founder and CEO Brian Shuster. "This year, we've upped the ante by giving all attendees a swag-bag full of valuable virtual goodies, and with a remodeled virtual convention hall with an improved exhibition area."

Participants engage in the UtherConvention via an avatar with voice and audio capabilities. According to Utherverse, this allows for a "truly immersive" experience by making it possible for attendees to chat with one another, to listen to ongoing conversations in real time, and to view vendor presentations and demonstrations — just like they would at a traditional convention.

Taking place July 26-28, UtherConvention2012 is just $1 for attendees and $50 for exhibitors. Highlights of the convention — which is geared toward those who organize and participate in virtual events — include the Virtual World Industry Awards, an awards program for the virtual events industry; educational seminars on topics such as online teaching, virtual marketing and virtual meetings; virtual "swag bags" with gifts like free songs, movie downloads, website memberships and apps; and after-parties with comedians and entertainers.

Based on UtherConvention's success, Utherverse is now planning virtual conventions for other industries, as well. "We're in discussions now about holding the world's largest blogger convention and we are also in talks about staging an event for online gamers," Shuster said. "The barriers to participation that keep real-world attendance down — price and the hassles of global travel to name just two — are no longer an issue when sponsors hold virtual conventions."

For more information about UtherConvention2012, or to register, visit www.UtherConvention.com.