by Matt Alderton | October 28, 2015
Meeting technology company QuickMobile has released a new version of its mobile app and analytics platform, it announced today. The new version features a redesigned user interface (UI) and an improved user experience, including a new look and feel, better navigation, extended search capabilities, enhanced cross-platform consistency, and greater development efficiencies.
"We have had tremendous success with our current UI and mobile event app platform with many of our customers experiencing over 100 percent adoption rates of their event apps," said QuickMobile CEO Craig Brennan. "Mainstream consumer apps continuously raise the bar on user experience, and expectations quickly carry over to meeting and event apps. We've once again redefined the user experience from the ground up and made our UI even more captivating and user-friendly."

According to Brennan, the platform's new design is intended to rival that of consumer-grade apps.

"Despite the proliferation of mobile around the world, companies must realize that putting the user first will have significant impact on mobile app adoption," he continued. "Unfortunately, the user experience for enterprise apps, for the most part, has been disappointing, and therefore a major obstacle for the B2B market. Today's users are accustomed to elegant and well-designed consumer apps that deliver great experiences. Their expectations don't change when they switch to a corporate app, so our new UI helps our clients keep pace with what people are used to using every day. Our commitment to the user experience is part of what makes us a leader in mobility for events and a key reason for our success in the enterprise space."


MeetingNews Minute is now 30 Seconds to Smart. Up your meetings-industry IQ now!