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Meetings technology company Lanyon has acquired Passkey, maker of the popular GroupMAX group hotel reservations platform, it announced yesterday. The company, which earlier this year merged with ACTIVE Network Business Solutions, now offers a full suite of cloud-based software for meetings, events and travel, as well as the only unified group reservation and corporate transient technology platform for hotels.
“This acquisition propels us several steps forward in providing a unified technology platform for managing all aspects of meetings and events, while enabling hotels to drive more revenue from corporate travel, and now group bookings,” Lanyon CEO David Bonnette said in a statement. “A range of industry research indicates that approximately $100 billion per year in hotel revenue is associated with group business and room blocks. Much of this business is managed via manual tasks, so there is a clear need for technology that automates these processes. As the hospitality industry’s leading group reservation technology provider, Passkey is a natural complement to our solutions that increase revenue for hotels while making meeting and event planners’ lives easier.”
Using Passkey’s GroupMAX technology, guests can book hotel rooms online using event-specific booking websites. The technology eliminates many of the manual tasks that meeting planners must complete when managing group room bookings. Meanwhile, hotels and destination marketing organizations (DMOs) can use the technology to generate more group demand and greater revenues per group.
At least one hotelier, Hyatt Hotels and Resorts, applauded the acquisition. “Our goal at Hyatt is to deliver authentic hospitality, outstanding service and an exceptional guest experience,” said Steve Enselein, Hyatt’s vice president of catering and convention services, Americas Sales. “Passkey’s technology provides ease and efficiency for customers, allowing our sales teams to focus on servicing and exceeding our clients’ expectations. We are pleased that Lanyon and Passkey have combined and look forward to the even greater benefits and efficiencies this new partnership will bring to Hyatt, and to the industry.”
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