December 18, 2014
Meetings technology company Lanyon has acquired GenieConnect, a provider of mobile apps for meetings and events, it announced last week.
Integrating GenieConnect with its existing products, Lanyon said -- including its strategic meetings management and event marketing tool, Smart Events Cloud, and its registration tool, RegOnline -- will give its customers an "enhanced event experience" with mobile innovations such as multi-event apps, iBeacon, gamification, interactive maps, and social media walls.

"Leading companies are looking to consolidate their entire meetings, events, and travel programs with one provider, and mobile is a key element," Lanyon CEO David Bonnette explained in a statement. "Until recently, all they had to choose from were disparate point solutions. Today they are looking for a suite of solutions to seamlessly manage everything from small meetings to group room block management to their largest annual conference. By adding GenieConnect's cutting-edge mobile application to Lanyon's Smart Events Cloud and RegOnline, we further expand the value we provide as the only enterprise-wide suite of solutions with advanced mobile capabilities."

Added GenieConnect CEO Giles Welch, "Having worked with many of the software companies in the meetings and events space, it was clear to us that Lanyon was the leader, and that together, Lanyon and GenieConnect could provide unique benefits to our combined customers and the industry as a whole. We look forward to continuing to grow and innovate with Lanyon and bring our mobile technology to their illustrious global customer base."

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