by Matt Alderton | December 03, 2015
DoubleDutch, a San Francisco-based provider of mobile event applications, has launched a new mobile solution for trade show exhibitors, it announced this week. Called DoubleDutch for Exhibitors, the new offering gives exhibitors mobile-enabled:

• Exhibitor Branding: Allows exhibitors to manage their company profile and upload collateral to support their brand presence.

• Targeted Offers: Exhibitors can identify the companies they want to target and create promotional offers with tailored messages, enabling them to drive more booth traffic, generate more leads, and spend time talking to the right people. Detailed metrics on the number of attendees interested in the offers allow exhibitors to learn more about buyers and maximize ROI. There is no longer a need to rely on booth location to drive traffic, and attendees can find relevant exhibitors more easily.

• Lead Retrieval: Instead of lead scanning devices, an unlimited number of booth staff can scan as well as qualify leads from anywhere using their smartphone. Leads can be exported and then uploaded to any CRM system. Exhibitors can measure booth staff performance and productivity. Exhibitors can view lead history and access better data for the sources, behaviors, and product interests of leads.

"The biggest marketing spend in the world, events and conferences, is still funded by the physical world equivalent of flashing banners. Like they did in 1975, exhibitors are still building their booths to the rafters and handing out key chains and pens galore. There is no targeting, no automation, no optimization, and no measurement," said DoubleDutch CEO Lawrence Coburn. "DoubleDutch is the first digital advertising network for live events that enables event organizers, exhibitors, and attendees to have more efficient processes, create richer experiences, [and] build more purposeful relationships, thereby improving the ROI for all parties involved."

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