by Deanna Ting | January 13, 2015
San Francisco-based DoubleDutch, a provider of mobile event applications, has launched three new mobile event app features associated with its event app technology platform. All three are aimed at increasing revenue and lead generation opportunities at live meetings and events. Planners attending the PCMA Convening Leaders conference in Chicago this week can watch demonstrations of the new features at the DoubleDutch booth.

1. Location-Based Messages. Now, event organizers using a DoubleDutch event app can use beacon technology to send important and timely messages directly to attendees' mobile devices. This allows meeting planners to welcome people to their event, promote sponsors and exhibitors, make announcements and send relevant information based on location and proximity to a beacon. The location-based messages can be targeted and specific because they will only reach individuals that are nearby.

2. Lead Retrieval With Notes. DoubleDutch has created a new and improved version of its Lead Retrieval feature embedded within the event app. It allows exhibitors to take notes about potential customers to maximize lead generation opportunities.

While exhibitors are already using Lead Retrieval to scan the QR or bar code on attendees' badges and capture their information for post event follow-up, it's often difficult for them to keep track of detailed information relating to leads or prospects. Now, once an exhibitor scans an attendee's badge, he or she can add notes to the entry, ensuring they are able to reach out to them in a personalized and strategic way to increase chances of lead conversion.
 
3. Personalized Activity Feed. The DoubleDutch activity feed helps event attendees stay on top of their agendas, providing them with important, time-sensitive information. With the new functionality, the activity feed will be tailored to the individual to keep relevant content top-of-mind. For example, attendees will receive a reminder 15 minutes before their bookmarked session begins letting them know what their next session is, when and where it will be, and how many people are attending. This information is pinned to the top of their activity feed in the app, ensuring they have everything they need to be prepared and get to their session on time.

"The DoubleDutch product roadmap is closely aligned with the needs and pain points of all event stakeholders -- organizers, exhibitors and attendees," said Lucian Beebe, DoubleDutch vice president of product, in a statement. "Location-Based Messages allows organizers to communicate directly with attendees in a nuanced and tailored way, Lead Retrieval with Notes helps exhibitors capture important prospect information without ever having to leave the app and the Personalized Activity Feed greatly enhances the attendee experience at events."