by Matt Alderton | November 12, 2015
DoubleDutch, a San Francisco-based provider of mobile event applications, has introduced new messaging and channel features in order to enhance collaboration among event attendees and extend the lifespan of events, it announced this week.

"Collaboration and messaging apps such as Slack, HipChat, and WeChat have become some of the fastest growing and most engaged products in the world, and we believe that there is a compelling use case for similar functionality at events and conferences," said Lawrence Coburn, CEO of DoubleDutch. "We are proud to announce that we have developed a purpose-built version of messaging and channels designed specifically for events, that we believe is destined to reinvent the event experience."

DoubleDutch's apps now offer:

• Direct Messaging: Attendees can now use instant messaging to engage with one another directly, exchange contact information, and coordinate face-to-face meetings. Event organizers likewise can use direct messaging to coordinate with team members, follow up with attendees and sponsors to provide better customer service, and extend the shelf life of events by facilitating conversation after events end.

• Topic Channels: Attendees with similar interests can connect with one another and discuss hot topics. Additionally, topic channels capture organic group discussions so event organizers can gain better insight into attendees' interests and connections.

• Session Channels: Attendees can share thoughts and participate in a discussion with other event goers in the same session in real time. The result, according to DoubleDutch, is "a deeper level of engagement in and consumption of session content."

Concluded Coburn, "The introduction of the new channels and messaging capabilities further cement DoubleDutch's mission to provide event applications that improve customer experience and help maximize event ROI for attendees and organizers alike."

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