In celebration of its one-year anniversary, Bloodhound — provider of mobile apps for trade shows and events — has introduced a new lead retrieval system for exhibitors, it recently announced.For a recap of last week's top stories, check out MeetingNews Minute:
Called Retrieve, the app debuted in September and allows exhibitors to turn their smartphones into badge scanners for the purpose of collecting and qualifying leads — whether they're visiting with attendees at their booth, rubbing elbows with them in the aisles on the trade show floor, or having a cocktail with them at the hotel bar.
In addition to badges, exhibitors can use Retrieve to scan business cards thanks to a new business card scanning feature that was introduced in November.
"The new business card scanning feature will save businesses time, money and the worry of losing the contact information of any important leads, while also allowing seamless information exchange with all of the contacts they meet," the company explained in a press release. "Retrieve also allows exhibitors to forego manual data entry of a lead's contact details after an event with its Salesforce integration."
The original Bloodhound app debuted in 2011 with the goal of connecting event organizers, exhibitors and attendees with each other and with the event features — exhibitors, sessions, speakers, etc. — that interest them most. It integrates with Facebook and LinkedIn so users can easily see who they know at the event and exchange information with new people they meet. Simultaneously, it tracks the exhibitors and sessions that are most popular among app users in order to make real-time recommends about which ones attendees should visit.
To date, the app has been used by more than 1,000 events.
"We're trying to eradicate the nickel and diming of this industry," said Bloodhound CEO Anthony Krumeich. "We want to make the whole event process easier, cheaper and more convenient. It shouldn't be an accident when you bump into a friend, find the perfect product or attend a great session. Our app helps you do business better."