The obvious downside to loyalty programs is that they require loyalty: Straying from one brand to sample the offerings of another means sacrificing status and surrendering hard-won benefits and rewards.
A new partnership between Wyndham Hotel Group and Caesars Entertainment is designed to do the opposite, giving members of both companies' loyalty programs more options and perks instead of fewer.
Announced this week, the partnership grants members of Wyndham's Wyndham Rewards program and Caesars' Total Rewards program complimentary status match so that one company's VIP guests also are recognized as VIP guests by the other hotelier -- with all of the associated perks. Platinum and Diamond members of both programs, for instance, retain Platinum and Diamond status whether they stay at a Wyndham or a Caesars property.
Later this summer, the partners will activate additional benefits, including the ability for Wyndham Rewards members to: book Total Rewards destinations across the United States and Canada directly through Wyndham Hotel Group and Wyndham Rewards channels; earn and redeem Wyndham Rewards points for qualified stays at those destinations; bid on unique hotel, restaurant, and entertainment experiences; and transfer points between the two programs.
"For the last two years, we've been unrelenting in our efforts to build the world's best rewards program, applying a laser-like focus to help our members experience travel where and how they want," said Noah Brodsky, senior vice president of loyalty and engagement at Wyndham Hotel Group. "Whether it's a hotel, a condo, a vacation home, or now, a world-class resort like Caesars Palace, no other program offers their members the breadth, the simplicity, or the generosity of Wyndham Rewards."
Added Michael Marino, senior vice president and chief experience officer of Caesars Entertainment, "Total Rewards continues to set the standard for loyalty within gaming and entertainment, and we're always looking for likeminded partners to elevate member benefits. With Wyndham Rewards, we're giving our members access to an unparalleled portfolio of hotels, condos, and homes and a fast track to elevated status with one of the world's premier rewards programs."
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