On a rainy afternoon in New York, under a mural of Elizabeth I knighting Sir Walter Raleigh in the Mural Room at the Warwick Hotel, Warren Chiu, vice president of development for Warwick Hotels & Resorts, announced that Warwick International Hotels has completed a company-wide rebranding initiative that includes a new corporate identity, a new logo, and revised visual language. The brand is now named Warwick Hotels & Resorts moving forward. The new logo? A royal crown, of course.
The rebranding is designed to reflect the hotelier's status as a major international hotel group and accentuates the company's focus on both its city hotels and resort properties.
Previously each hotel in the Collection utilized its own individual logo. Over the last ten years, the 35-year-old company has grown to its current status of 50-plus properties in 25 countries, including properties throughout the United States, Caribbean, Europe, Asia, the Middle East, and Africa. The global footprint has increased the importance of expressing the Warwick brand and its values correctly to the public. While the company's name has changed, its core mission and values have not, according to Chiu.
"Our company's mission is to continue to invest in our hotels to ensure the highest standard of satisfaction and quality for both our new and returning guests," said Chiu. "From a growth standpoint, our mission is to expand the Warwick brand in locations that will add strategic and financial value to the company as a whole."
In the past three years, Warwick Hotels & Resorts has added new hotels in key locations, including Chicago, Dubai, and Nassau Paradise Island in the Bahamas. The latter resort is expected to open in October.
These newer properties join hotels in major destinations throughout the world, including Paris, New York, and Brussels.
In addition to new hotel openings, Warwick Hotels & Resorts has invested more than $25 million in the past three years in the renovation and refurbishment of its core hotels, including New York, Paris, San Francisco, Brussels, and Fiji.