When it unveiled its Moxy Hotels brand in 2013, Marriott International said it was designed to appeal to young Europeans. Three years later, however, the brand is also fixing its sights on young Americans, according to Marriott, which yesterday announced Moxy's U.S. debut thanks to planned openings this spring in New Orleans and Tempe, AZ.
"We are excited to debut Moxy Hotels in the U.S., beginning with New Orleans and Tempe, as we believe that the aura of each city completely embodies the essence of Moxy -- fun, edgy, and social, all with a youthful spirit," said Vicki Poulos, global brand director, Moxy Hotels.
Created in partnership with Inter Hospitality, the property division of Scandinavian furniture giant IKEA, Moxy Hotels is Marriott's entrant in the Millennial hotel race, which has spawned hotel brands like Starwood's Aloft, InterContinental Hotel Group's EVEN, Hilton's Canopy, Rezidor Hotel Group's Radisson Red, and Hyatt's Hyatt Centric.
The brand, Marriott said, was created to offer "contemporary stylish design" and "approachable service" at "an affordable price." Each hotel has 150 to 300 guest rooms and is designed with the goal of attaining LEED Gold certification from the U.S. Green Building Council (USGBC). Key features include a healthy continental breakfast, an evening bar, a 24/7 market, free Wi-Fi, check-in via mobile devices, keyless guest room entry, photo booth elevators designed for selfies, and -- for meetings -- two "Plug and Play" meeting spaces with ergonomic seating, large writing walls, and 56-inch televisions for presentation projection.
Located in downtown NOLA, Moxy New Orleans will open in April with 108 guest rooms. Moxy Tempe will debut a month earlier, in March, with 186 guest rooms. Additional U.S. hotels are planned for New York, San Francisco, Seattle, Chicago, and Nashville.MeetingNews Minute is now 30 Seconds to Smart. Up your meetings-industry IQ now!