Karisma Hotels & Resorts
and singer Jimmy Buffett's Margaritaville
brand have formed a partnership to develop the first collection of all-inclusive Margaritaville resorts.
The new resorts will bear the name Margaritaville, an All-Inclusive Experience, by Karisma. Although specific properties have yet to be announced, each new resort will have a beachfront location in a Caribbean destination, where Karisma says they will combine Karisma's "renowned exceptional service, incredible food and beverage, and knack for personalized experiences and innovation" with Margaritaville's "authentic sense of fun and escapism, signature food and beverage concepts, and iconic design elements such as the oversized flip-flop sculpture and Jimmy Buffett memorabilia."
"Our partnership with Margaritaville, an esteemed brand filled with flavor, fun, and a likeminded desire to delight travelers with unforgettable vacation experiences, allows us to introduce a collection of new casual luxury resorts set in stunning tropical destinations," said Karisma spokesperson Mandy Chomat. "Karisma's expertise in delivering elevated all-inclusive concepts around the world makes this partnership a perfect fit. With Margaritaville, we look forward to delivering a taste of the good life very soon."
The Margaritaville brand currently includes eight destination resorts/hotels across the Southeast United States and Caribbean and eight additional locations in active development; four gaming locations; and more than 60 food and beverage locations. Its all-inclusive resorts by Karisma are expected to be among the largest in its portfolio.
"We are excited to team up with Karisma Hotels & Resorts to create a resort product that will deliver carefree vacation experiences in some of the most beautiful places in the world," said Tamara Baldanza-Dekker, chief marketing officer for Margaritaville. "Karisma, like Margaritaville, puts the guest experience and employee culture above all else. With these common values, and our shared commitment for first-class service and exceptional amenities in a fun, relaxed environment, our partnership with Karisma is a match made in paradise."Up your meetings-industry IQ. Check out the latest edition of 30 Seconds to Smart!