Hyatt Hotels & Resorts has acquired exhale, the wellness brand best known for its boutique fitness classes and spa therapies.
In addition to operating standalone spas throughout the U.S. and Caribbean, exhale has become a familiar brand inside hotels such as the Fairmont Miramar Hotel and Bungalows in Santa Monica, CA; Hamilton Princess & Beach Club in Bermuda; the Gansevoort properties in New York; Battery Wharf Hotel Boston Waterfront; Loews Hotels in Atlanta and South Beach, FL; and The Ritz-Carlton and Kimpton EPIC Hotel in Miami. exhale also recently partnered with Lindblad Expeditions, offering wellbeing cruises.
All of these hospitality-partnered locations will remain in place following the acquisition, and will make capital improvement efforts to upgrade existing owned locations throughout 2018. exhale will also continue to operate as a distinct standalone business within Hyatt's wellness category.
"Hyatt is acquiring 100 percent of exhale, which will operate as a standalone brand within Hyatt's wellness category," said Steve Haggerty, Hyatt's global head of capital strategy, franchising, and select service. "The exhale team and associates will continue to lead and operate the business with the same dedication to transformation and innovation, complementing the existing wellness offerings from Hyatt hotels and Miraval."
With Hyatt's support, exhale is now positioned for global expansion.
"Culturally and strategically, exhale and Hyatt are a great fit," said Julia Sutton, chief operating officer and one of exhale's four founders. "We share the same dedication to mindfulness, transformation, and caring for people to be their best."
Sutton emphasized that just as the exhale experience is "not bound by brick and mortars," so too does Hyatt offer a "non-traditional vision" of how to engage travelers.
"That means we are part of a revolutionary path going forward; something that has never before been done before which is how this pioneering brand began," said Sutton.
This is the second wellness company Hyatt has acquired this year. In January, the hospitality brand acquired Miraval Group, which includes the pioneering Miraval Arizona Resort & Spa, and other properties in Texas, California, and Massachusetts.
At the time of that acquisition, Mark Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation, said in a statement, "We know that wellness is an area that is becoming increasingly important to our guests and we share Miraval's belief that wellness is more than fitness and nutrition - it's a lifestyle. Adding Miraval to the Hyatt family creates a great opportunity to advance the Miraval brand expansion while building a greater depth of expertise in wellness and mindfulness."
Go here for a look at how exhale spas breathes life into meetings.