by Matt Alderton | October 17, 2018
At its core, a meeting isn't just an event. It's a puzzle. And sometimes, puzzles are a lot easier to solve with many heads working on them instead of just one.
That's the premise behind the new Crowne Plaza Meeting Mentors program, introduced this week by Crowne Plaza Hotels & Resorts. The program is built around a panel of four industry experts -- "Meeting Mentors" -- who will partner with Crowne Plaza to share their insights and expertise in event strategy, design, technology and social media. They'll do so via a dedicated website where they will publish videos, blog posts and other content infused with meeting-planning tips and tricks.

"The best meetings are those where the attendees, planners, presenters and trainers feel compelled to take action. When all of the people involved in a meeting meaningfully connect, the resonance is impactful," said Meredith Latham, regional vice president of Crowne Plaza Hotels & Resorts, which is part of InterContinental Hotels Group (IHG). "With this people-centric approach in mind, we have engaged the team of Meeting Mentors to help unlock the potential of all Crowne Plaza meetings. The mentors, together with our worldwide team of Crowne Plaza meetings directors and the meeting planners they support, will take meetings to a new level."

Crowne Plaza's Meeting Mentors are: Master Event Strategist Christy Lamagna, who is founder of Strategic Meetings & Events; Event Technology and Design Expert Tahira Endean, author of "Intentional Event Design"; Personal Branding Coach Michaela Alexis, who specializes in social media and relationship marketing; and Experiential Design Director Julian Lwin, owner and creative director of Lwin Design Studio.

"The key to a successful meeting is understanding your target audience's needs and delivering. I'm excited to join Crowne Plaza and this team of meeting experts to provide meeting planners with the tools and resources they need to better serve their attendees," Lamagna said. "Each of the Meeting Mentors brings a unique perspective to the planning process. Combining our individual strengths will help meeting planners design strategic events that achieve business goals."

Meeting planners can learn more about the Meeting Mentors and access their tips at crowneplaza.com/meetingmentors.