Updating its offerings to meet the needs of corporate groups while maintaining its historic touches, Joie de Vivre Hotels' The Marker San Francisco
has completed a multimillion-dollar renovation of its meeting and event spaces, lobby and living room. The updates include a rebranding of its 18 meeting rooms, references to its Union Square neighborhood's theatrical past and making art more central to its design.
Bringing a "simplified color scheme of soft whites and pale grays" to its furnishings and spaces, the redesign extends to The Marker's 12,000 square feet of meeting spaces, including two ballrooms and meeting rooms. These have now been rebranded with names inspired by The Maltese Falcon
(the novel written by Dashiell Hammett, set in San Francisco and 1941 film starring Humphrey Bogart which it inspired) such as "Spade," "Bogart," "Falcon" and "Hammett." Groups can now also take part in interactive experiences such as Wine Tasting Classes, Beer Pairing Workshops and a Chocolate & Wine Class.
Housed in a 1910 building that was originally opened as the Hotel Bellevue, the newly renovated Marker's lobby includes a grand staircase that has now been turned blue, as well as new bookshelves added next to the property's historic fireplace. In addition to grand new Murano-style glass chandeliers measuring more than seven feet in diameter, guests will also encounter a 12-foot-high bird cage, also a reference to The Maltese Falcon
Just off the lobby is The Marker's Living Room, where the walls are covered with metallic coverings of printed books, continuing the literary motif. New wood floors, custom rugs and furniture also fill out the space, where guests can gather for wine receptions and local music each day.
The arts are further celebrated through the 201-room property's design in its Artists Gallery, showcasing local artists with rotating exhibits. The current collection includes an exhibit of photographer John F. Martin (with backstage images of the San Francisco Opera), painter Mark Ashworth, and artist Ferris Plock. According to Joie de Vivre, the curated collection offers "a hip, contemporary, quirky take on a classic English library."