by Leo Jakobson | January 01, 2018
Park City, UT, had its debut on the world stage some 15 years ago, when it hosted the high-profile ski jump and bobsled competitions for the 2002 Winter Olympic Games in nearby Salt Lake City. And while its laid-back attitude and incredible ski slopes have long put it in the top echelon of U.S. winter sport destinations, Park City's reputation is growing outside the United States.
Not only are meeting clients bringing in more international attendees, but, according to Carolyn Creek-McCallister, group sales senior national sales manager of the Park City Convention & Visitors Bureau, "we have had some international clients as well."

Its reputation as a year-round city has been growing, meanwhile, Creek-McCallister says. Once known mainly for the world-famous Sundance Film Festival, there is a growing recognition of the great summer outdoor activities available, and has a growing reputation as a great place to be. In 2017, Park City was included on two of Conde Nast Traveler's Readers' Choice Awards lists: "The 10 Friendliest Cities in the U.S." and No. 9 on "The Best Small Cities in the U.S."

"Park City is hot year-round," Creek-McCallister says, adding that it has "become a food destination, with more and more health-centric restaurants and farm-to-table dining options. It is an active community, but you don't have to be athletic to enjoy it."

All of this is bringing more investments in Park City's lodging, Creek-McCallister notes. It's longtime highest-end property, the Forbes Five-Star Stein Eriksen Lodge in Deer Valley, has embarked upon an expansion that includes a new, 3,500-square-foot entertainment center, theater, and an upgraded and expanded outdoor plaza. In September, the Deer Valley Resort was named Best Ski Resort in the U.S. for the sixth consecutive year by readers of SKI Magazine. Deer Valley recently took over management of the Austrian-themed Goldener Hirsch Inn, which is expanding from 20 condo-rooms to 59, and adding a new conference center with outdoor patios and rooftop pool.

Following a recent $50 million investment to integrate Park City Mountain and the former Canyons Resort while upgrading the lifts, owner Vail Resorts is focusing attention on improving on-mountain dining. A renovation of the Mid-Mountain Lodge and 200-seat expansion of the mountaintop Cloud Dine are in the works. The 212-suite Grand Summit Hotel in Canyons Village at Park City Mountain has undergone a $15 million renovation and reflagged as a RockResorts property.



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This article appears in the January 2018 issue of Successful Meetings.