by Andrea Doyle | December 05, 2017
Caesars Entertainment this week announced plans to develop Caesars Forum, a $375 million, 550,000-square-foot conference center featuring the two largest pillarless ballrooms in North America.

Caesars Forum will feature 300,000 square feet of flexible meeting space -- equivalent to over five football fields -- including two 108,000 square-foot ballrooms, two 40,000 square-foot ballrooms, and state-of-the-art boardrooms. It will be located east of the Las Vegas Strip, with bridge connections to Harrah's, LINQ, and the LINQ Promenade. All of the ballrooms will be pillarless.

As part of a series of transactions with VICI Properties, Caesars Entertainment is acquiring 18.4 acres of land to develop this new conference center.

"We are excited to be investing in the meetings business in Las Vegas as we continue to see this industry as a strong driver for Caesars Entertainment and our city," said Bob Morse, president of hospitality with Caesars Entertainment. "With its mid-strip location and state-of-the-art design, the Caesars Forum will be the ideal location for anyone looking to host meetings and events in Las Vegas."

Scheduled to officially open in 2020, Caesars expects to break ground on the project early in the second quarter of 2018.

Caesars Forum will have direct access to the LINQ Promenade, with world-class dining, live entertainment venues, shopping and the High Roller, and direct access to Harrah's Las Vegas, The LINQ Hotel and Flamingo Las Vegas hotels, which totals more than 8,500 hotel rooms. In close proximity are approximately 20,000 rooms at Caesars Entertainment's nine Las Vegas properties.

"Building the two largest ballrooms in the world demonstrates our continued commitment to the meetings industry," said Chief Sales Officer Michael Massari, who added that the idea for Caesars Forum was conceived because Harrah's, the LINQ, and Flamingo could benefit from more meeting space.

"Flexibility is key to meet the varied needs of our customers," added Massari. "We can host ten conferences with over 2,000 attendees, and each and every one can be completely different. That's what makes our industry so interesting."

A 100,000-square-foot outdoor plaza is being created as part of the project that will host opening cocktail receptions, wellness breaks, or breakfasts, lunches, or dinners.

"The plaza will be a great area where people can get quite unique. The weather in Las Vegas is good most of the year and we don't do enough outdoors. I envision a company looking at the forecast and deciding to move the next day's general session outdoors without a hitch," described Massari.