Visit Florida CEO Will Seccombe is expected to leave the agency in the wake of a controversy surrounding a $1 million promotional contract with the rapper Pitbull.
Under the deal, Pitbull agreed to feature Visit Florida's Twitter hashtag at his concerts and during his televised 2015 New Year's Eve special, and to film a video for his song "Sexy Beaches" in Florida.
After the Pitbull deal began to attract media controversy, Visit Florida, which receives $78 million from the state, refused to reveal the details of the contract. Florida Gov. Rick Scott ordered an audit of the agency, which found no wrongdoing. In December 2016, Pitbull released the contract on Twitter, showing its value to be $1 million and prompting Gov. Scott to call for Seccombe's resignation.
The board of Visit Florida will meet on Jan. 10, at which time it is expected to develop a transition plan for Seccombe's departure. In addition to Seccombe, CEO/CFO Vangie Fields and chief marketing officer Paul Phipps will be leaving the agency due to this incident.
Seccombe joined Visit Florida in 2008 as its chief marketing officer, becoming the agency's CEO in 2012.