by Matt Alderton | January 18, 2013
Atlanta-based developer North Point Hospitality Group Inc. has announced plans to build two Marriott-brand hotels — a Residence Inn and a SpringHill Suites — in Nashville's South of Broadway, or SoBro, neighborhood, local newspaper The Tennessean reported this week. The lodging project would be Music City's second with two brands in one location.

"Nashville has many diverse demand generators ... we want to capitalize on that with the growth in the SoBro district," North Point CEO S. Jay Patel told The Tennessean, citing the opening of the Music City Center in the same area later this year as a major motivator. "We're high on the area — we think it's a phenomenal up-and-coming market. The convention center, of course, is a great catalyst for development."

Construction of the hotel duo will occur in two phases, according to The Tennessean. Phase one will be a 14-story, 200-room Residence Inn, work on which will start later this year and conclude in the first quarter of 2015. Phase two, meanwhile, will include an 11-story, 150-room SpringHill Suites that will open in the first quarter of 2017. Ultimately, the hotels will have separate lobbies, check-in areas and swimming pools, but shared management, sales and marketing, laundry facilities and housekeeping.

"You get the benefits of the shared services and synergy from an operational standpoint," Patel told The Tennessean. "We'll be able to maximize value of the land and reduce our development costs."

Although they'll be limited- as opposed to full-service, the hotels are expected to help Nashville attract groups to fill its new convention center.

"The combined brands total 350 rooms and I think that will help the convention bureau sell more convention business," Chuck Pinkowski, owner of Memphis-based hospitality consulting firm Pinkowski & Co., told The Tennessean.

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