by Matt Alderton | December 01, 2017

A new Marriott hotel is coming to downtown Louisville, KY, in 2019, developers White Lodging, Poe Companies, and REI Real Estate Services announced yesterday. Actually, it's two Marriott hotels: Hotel Distil, a boutique hotel that will be part of Marriott's Autograph Collection of independent properties, and Moxy Louisville, a member of Marriott's Moxy Hotels brand, which originally was geared toward young Europeans but has since expanded its focus to include young Americans, as well.

Located on Main Street in Louisville's historic and revitalized Whiskey Row neighborhood, the dual-branded property will have a total of 315 guest rooms.

Hotel Distil will have 205 rooms of those rooms and over 7,500 square feet of meeting space, along with a signature restaurant and a rooftop bar. It will celebrate Main Street's history in the bourbon industry by preserving the building's original façade, which dates back to the 1860s, when the site was the first location and barrelhouse for J.T.S. Brown and Sons -- now part of The Brown-Forman Corp., owner of brands such as Jack Daniel's, Woodford Reserve, Finlandia, Korbel, and Chambord, among others.

"We are delighted to see this historic site reimagined for our guests," said Brian Povinelli, senior vice president and global brand leader, Autograph Collection Hotels. "With its storied history, Hotel Distil champions Autograph Collection Hotels' brand values of vision, design, and craft."

Moxy Louisville will have 110 guest rooms and an "industrial chic" aesthetic, with in-room features such as platform beds, peg walls instead of closets, and motion sensor lighting.

"Moxy is specifically designed for a new generation of travelers -- we call them 'Fun Hunters' -- who are looking for a hotel environment that allows them to have an experience on their terms," said Vicki Poulous, senior global brand director, Moxy Hotels. "Moxy Louisville will give guests everything they want and nothing they don't."

Concluded Chris Anderson, chief revenue officer at White Lodging, "Forward-thinking, fun-loving travelers to Louisville are going to love the Distil and Moxy hotels. We are proud to introduce both of these new brands to Whiskey Row. They are distinctly different and will offer something unique that Louisville has never seen before."


Up your meetings-industry IQ. Check out the latest edition of 30 Seconds to Smart!