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In pursuit of more visitors, the Greater Des Moines
Convention and Visitors Bureau and the Des Moines Area Sports Commission have introduced a new brand for Des Moines, Iowa. The message — "Catch Des Moines" — was chosen in order to communicate how easy it is to "catch" more attractions in Des Moines thanks to its size, safety and accessibility.
"Our research shows that using the word 'catch' throughout our messaging demonstrates the true ease of our city, while also communicating that we are hip, vibrant and fun," said Greg Edwards, president and CEO of the Greater Des Moines Convention and Visitors Bureau and Des Moines Area Sports Commission. "These are specific attributes visitors expect and experience here. This makes the newly identified brand more believable and relevant."
The CVB and Sports Commission have introduced a new logo, a new website, a new mobile
website, new advertisements, new signage, new marketing and new sales collateral to communicate the new brand, which has been more than a year in the making and is based in part on a survey of more than 500 visitors, prospective visitors, meeting/event/sports planners, local chamber leaders, local hospitality leaders and CVB board members.
"We did our homework and we're confident this will 'catch' on," Edwards said. "We knew we needed to be aggressive and a little edgy to help make Greater Des Moines stand out as a destination. We used the research findings to guide us here after having the same logo and look for about 20 years. We're ready to shake things up a bit."