Milwaukee, WI may have a claim to the title of Birthplace of Cool, considering that it's home to MillerCoors, Harley-Davidson, and Fonzie himself. In addition to these American classics, this city has plenty of other highlights to offer visiting groups.
DAY 1: OUT AND ABOUT
Start your visit to the city with a stroll along Milwaukee's RiverWalk.
Stretching across more than 20 waterfront blocks, it provides no shortage of restaurants, bars, shops, and attractions. Visitors can get a local souvenir by taking their picture with the "Bronze Fonz" -- a life-size, bronze statue of Henry Winkler's cool character from the Milwaukee-set TV show, Happy Days. Attendees who are enjoying the walk can continue on to Old World Third Street, a historic neighborhood of preserved 19th-century buildings and cobblestone streets that celebrates the city's German heritage. 1:00 PM
Get on the water by securing spots on the sailing vessel Denis Sullivan,
a 137-foot re-creation of a three-masted Great Lakes schooner, which can carry up to 50 passengers for day sails or 21 for overnight outings.
DAY 2: ARTS AND ACTIVITIES
Pay a visit to the Milwaukee Art Museum,
whose striking "winged" architecture will attract the artistically inclined even before they set foot inside. Its collections include almost 30,000 works ranging from antiquity to the 1990s, and it offers a number of unique indoor and outdoor meeting spaces. 2:00 PM
After a morning of art, the group can delve into human and natural history at the Milwaukee Public Museum,
with a collection of more of than 4.5 million specimens that help visitors connect with every part of the world. 9:00 PM
Call it a night at one of the city's two full-service convention hotels, the 481-room Hyatt Regency Milwaukee
or the 729-room Hilton Milwaukee.
The latter hotel just announced a new promotion, "One Million Reasons to Love Milwaukee," which allows meeting planners who book their meetings to be awarded with 1 million HHonors points (depending on the timeframe and number of room nights). DAY 3: WALK ON THE WILD SIDE
Don your leather jacket and lead your pack to the Harley-Davidson Museum.
Celebrating the design, history, and culture surrounding the famous motorcycle brand, this venue boasts more than 450 motorcycles, exclusive archives, and a Route 66-inspired restaurant. 2:00 PM
See the wilder side of the city at the Milwaukee County Zoo,
home to more than 2,000 mammals, birds, fish, amphibians, and reptiles, as well as a Trail Ropes Course and a new 500-foot zipline. This article appears in the September 2016 issue of Successful Meetings.