In pursuit of more visitors — including both leisure and business visitors — Mexico City has launched a promotional campaign to showcase Mexico's capital city to the United States, the city's Ministry of Tourism announced this month.
"Tourism is a key economic generator of the city, representing 7 percent of the GDP," said Mexico City's Minister of Tourism Carlos Mackinlay. "During summertime only, the hotels in the destination expect to receive more than 2.3 million tourists, with an economic impact of $700 million."
The PR campaign, which officially kicked off on July 20, includes several key features:
• A roadshow that will make stops to promote Mexico City among tour operators and travel media in Miami, Chicago, Dallas, Los Angeles and New York;
• A series of four familiarization trips for media, themed around LGBT travel, spa and wellness activities, fashion and cuisine; and
• An advertising campaign with Condé Nast, publisher of Condé Nast Traveler, Glamour, GQ, Vanity Fair, Bon Appétit and Vogue.
A major focus of the campaign, according to the Ministry of Tourism, is the MICE segment: Presently, Mexico City ranks 39th on the International Congress and Convention Association's (ICCA) list of the top international meeting destinations, having advanced eight spots in the last two years. In 2011 alone it hosted more than 500 large meetings in hotels and convention centers — more than Washington, D.C., Tokyo, Las Vegas and New York.
"Given its hotel infrastructure, convention centers, land and air accessibility, four World Heritage sites, more than 150 museums, upscale restaurants, archaeological sites, beautiful neighborhoods, monuments and parks, Mexico City remains Latin America's most visited destination," Mackinlay said.