by Matt Alderton | April 17, 2018
Caesars Entertainment is a household name in the gaming industry. In an effort to grow its brands in new markets, however, the company has signed a letter of intent to open its first-ever non-gaming hotels, both of which will open later this year in Dubai, it announced this week.
The new hotels, Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai, will be part of Bluewaters Island, a manmade island currently under construction off the Jumeirah Beach Residence coastline, near Dubai Marina. Together, they will offer 479 five-star guest rooms, 12 restaurants and bars, a beach club with indoor and outdoor pools, a private beach, a spa with a dedicated wellness center, and an unspecified amount of meeting and convention space.

"We anticipate Bluewaters Island will evolve into the region's top hospitality, dining, and entertainment destination," said Caesars Entertainment President and CEO Mark Frissora. "This project represents Caesars' ability to focus on our strengths in hospitality as well as reinforce our commitment and capacity to establish brands in new global markets."

Caesars' partner in the hotels is developer Meraas Holdings, whose plans for Bluewaters Island include 164 shopping and entertainment outlets and the Ain Dubai, which will be the world's largest and tallest Ferris wheel when it opens in 2019.

"Meraas is dedicated to implementing the vision of our wise leadership and consolidating Dubai's status as a global tourist destination in line with the Dubai Tourism Vision 2020," said His Excellency Abdulla Al Habbai, group chairman of Meraas. "We are creating unique experiences and leveraging strategic partnerships to showcase the best of what Dubai can offer to its visitors. The landmark arrangement with Caesars Entertainment, which aims to establish Bluewaters as a world-class tourist attraction with exclusive international entertainment opportunities, is a significant achievement for the emirate's thriving hospitality and entertainment sectors."