by Matt Alderton | June 07, 2018
A new Aloft hotel has opened in Dubai, where it will offer a new kind of hospitality experience in the region thanks to a lively social scene and unique movie-themed accommodations, Marriott International announced today.
Located in Deira, Dubai's cultural center, Aloft City Centre Deira is Dubai's third Aloft hotel. Owned and developed by shopping mall, retail, and leisure company Majid Al Futtaim, the hotel has 304 loft-inspired guest rooms and suites -- including four cinema-themed suites featuring four distinct themes: Bollywood, Hollywood, Agent House, and Superheroes.

Keeping with the movie theme, there also is an outdoor movie theater from Majid Al Futtaim's VOX Cinemas.

Other amenities, meanwhile, include: a bar and lounge where there is a resident DJ and a terrace with a shisha; a 24/7 grab-and-go market; a second lounge for socializing; a fitness center; an infinity pool; and two restaurants, one of which is a "modern Chinese and Asian fusion gastropub and restaurant" and the other of which serves "bowl meals," including "bowl sharing" for groups.

For meetings, the hotel offers five "Tactic Rooms" -- each of which is equipped with smart boards that sync notes directly to one's phone -- as well as an outdoor event space called the Backyard.

"Aloft continues to redefine the traditional hotel experience in the region and we are delighted to introduce the brand's newest addition in the cultural heart of Dubai," said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International. "Aloft City Centre Deira brings a new experience to Deira by delivering an urban-inspired gathering place for tech-savvy Next Gen travelers and local residents."

Added Majid Al Futtain CEO of Hotels Jalil Mekouar, "I'm delighted to introduce the Aloft City Centre Deira, which is our 13th hotel in the region. This is a milestone moment for Majid Al Futtaim as we integrate our VOX Cinemas brand into one of our hotels for the first time. This concept will provide a completely new offering within Dubai's hospitality sector and will see us create even more authentic and personalized experiences that will delight guests in our home market. Aloft City Centre Deira is testament to our unique integrated destination offering that brings together our award-winning hospitality, shopping, leisure, and entertainment lifestyle excellences to create memorable experiences for our guests."