by Matt Alderton | December 06, 2012
In 2010, 10,000 association meetings took place in cities around the globe. Just 304 of them took place in Africa, and only 86 in South Africa, according to the South African National Convention Bureau (SANCB), which wants to see 135 association meetings taking place in South Africa annually by 2020.

In pursuit of its goal, SANCB is expanding its annual Meetings Africa showcase to include the entire African continent. Taking place Feb. 18-21, 2013, in Johannesburg, South Africa, the "pan-African" event will feature the theme "Advancing Africa together" with the goal of collectively growing Africa's capacity to host business meetings and events.

"We want to work with our business event partners on the African continent and want more global and African associations to use the great resources we have in Africa to bolster business event hosting and delivery," said SANCB Executive Manager Amanda Kotze-Nhlap. "Meetings Africa needs to be the Africa show like GIBTM in Abu Dhabi is the Middle East show."

Meetings Africa 2013 will host more than 50 African association buyers, 200 international hosted buyers, and 200 local corporate and government buyers. For more information, visit

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