by Andrea Doyle | August 03, 2017
The juxtaposition of the old with the new takes center stage in "The Land of the Morning Calm," a country that preserves its history with an eye on the future. For groups visiting South Korea, here are a few must-visit options.


DAY 1: THE SOUL OF SEOUL

9:00 AM  
                   
Seoul's Gyeongbokgung Palace, the oldest and grandest of five Joseon Dynasty palaces with a history that dates back to 1394, is one of the most iconic sights in all of Korea and shouldn't be missed. A popular trend is visiting sites like these dressed in hanbok, traditional Korean attire.

12:00 PM                       
K-Style Hub is a venue for learning about the culture of Korea. Not only can groups have their photos taken with K-Pop stars here, but the Korean Food Experience Hall allows groups to cook and sample various Korean dishes.

6:00 PM                     
Your group will be on top of the world at the 123-story Lotte World Tower, Korea's tallest building, recently opened in Seoul and boasting the world's highest glass-bottom observation deck. Among the attractions: a mall, aquarium, concert hall, and the world's highest swimming pool (housed on the 85th floor).


DAY 2: PYEONGCHANG GOES FOR THE GOLD

9:00 AM 
                        
Hop on the bullet train and head to PyeongChang, host of the 2018 Winter Olympics. After touring the area, visit the Alpensia Sliding Center -- the ski jump tower -- for an observatory with jaw-dropping panoramic views.

2:00 PM                                    
A short drive away is Woljeongsa Temple with a history that dates back thousands of years. Set in the national park of Mt. Odaesan, Woljeongsa is not just one temple but a complex of several temples, shrines, and tombs.

7:00 PM                    
Created to preserve and promote the values and tastiness of traditional Korean food, the Korea Traditional Food Culture Experience Center will appeal to all attendees.


DAY 3: BUSAN IMPRESSES

9:00 AM
                                   
Busan, Korea's second-largest city, is no longer just Seoul's neighbor to the south; today it is a tourist destination in its own right. White-sand beaches give way to mountainous terrain, colorful Buddhist temples, and fresh seafood.

12:00 PM                                         
In Busan, Spa Land is a huge jjimjilbang -- traditional bathhouse -- that includes 23 different baths and saunas. Natural spring water is pumped up from underground, and visitors can enjoy the relaxation room, restaurant, café, and napping areas arranged over two entire floors along with an outside area.

6:00 PM                                        
Jagalchi Fish Market is Korea's largest seafood market, where women sell fish, shellfish, squid, and octopus. It's possible to eat fresh raw fish right at the market or make your selections to be prepared at the restaurant upstairs.



This article appears in the August 2017 issue of Successful Meetings.